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What is Tech SEO?

Technical SEO focuses on ensuring that technical elements both on-site and off-site are constructed in a way to optimise your website’s organic performance. Aspects such as security, speed, accessibility to search engine crawlers and coherent information architecture are all conducive to great technical SEO.

Understanding the best way to construct and build out a site can only be achieved by breaking down Google’s process of ranking a site:

Crawling – scanning the website.
Rendering – retrieving the code, running code and processing the content.
Indexing – organising information to be presented to users within search engine results.
Ranking – ordering of information or assets based on relevance to a specific query.

At Siteologists, one of the UK’s leading technical SEO agencies, we break down the way Google analyses a site, understanding the impact that technical SEO has on Google’s ability to crawl, render, index and above all rank a website.

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Working With Siteologists

At Siteologists, we love technical SEO and are true believers that making the right decisions when it comes to technical implementations is critical to improving your SEO. From ensuring your site structure is easy to navigate, to ensuring your site passes Google CWVs (Core Web Vitals) metrics, technical optimisations play a vital role in online success.

Our passion for all things tech SEO is the reason why we partner with brands, acting as an extension of your team, rather than the typical client > agency relationship.

Together, with your extensive industry knowledge and our proficiencies as one of the UK’s leading technical SEO agencies, we can identify opportunities for organic growth, improving organic search visibility and ultimately commercial figures.

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Our Technical SEO Process

As a technical SEO agency, it’s important to have processes in place to ensure no stone is left unturned. We take a thorough, analytical approach to technical SEO, understanding what both users and search engines want and applying that to your website.

  • Analysis of current site performance
  • Technical SEO audit
  • Actionable recommendations
  • Technical SEO implementation
  • Progressive results

Following our diligent, data-driven approach to technical SEO is not just what makes us a leading UK technical SEO company, but is also the reason we are so confident we can drive improved visibility in the search engines across a range of industries.

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Common Technical SEO Services FAQs

What does a technical SEO company do?

When you work with a technical SEO company or technical SEO specialist they should look after and advise on the technical elements of your website. The focus of a technical SEO should be to improve site performance, visibility and structure with the overall goal of creating improved commercial performance.

Does my site need to run on https://?

Yes. Without question your site needs to run on https;//. Not running your site on https:// increases the chances of both yours and your customers’ data being more easily accessible to intruders. On top of this, in 2018 Google began marking sites that do not run on https:// as ‘Non-secure’ – something which invariably discourages users from using your site.

Google also uses https:// as a minor ranking factor.

What are the best tools to use for technical SEO audit?

As a technical SEO agency, we naturally use a variety of tools, along with our own expertise, when auditing a site. Some of our favourite technical SEO auditing tools include: Google Search Console, Screaming Frog, Surfer SEO, Chrome Developer Tools, Google PageSpeed Insights, AhRefs and more.

Technical SEO audits aren’t quite as simple as running your site through some tools to identify technical SEO issues. So, if you’re looking for support then contact Siteologists today.

Where can I check my site speed?

There are a number of platforms on which you can check the speed of your website. However, the best place to start is with Google PageSpeed Insights. Here you will get a top level understanding of how your site performs from a speed/loading perspective.

If you conduct a site speed test, have some concerns and would like our team of technical SEO experts to investigate further, then please get in touch.

How do search engines crawl my site?

Search engines use their own web crawlers to firstly discover and then access your web pages. The web crawlers access your robots.txt file to understand whether there are parts of the site you want them to access and parts you don’t want them to access.

Using their algorithms, rules and crawling limits, they commence the process of scanning and understanding your site’s code and understanding the relationships between your pages.

What is the best CMS (Content Management System) for SEO?

When it comes to the best CMS for SEO there isn’t a clear answer. The CMS you choose ultimately depends on what you’re trying to achieve. For example, the needs of a lead-generation start-up are vastly different to those of a global eCommerce store. So, taking the time to evaluate your needs and then matching them to the benefits of each CMS is a great place to start. One thing to bear in mind, is that all CMS’s require work in order for you to maximise your SEO performance. If you’re needing some advice on which CMS for SEO, then consulting with our technical SEO specialists could help.


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