What is Tech SEO?
Technical SEO focuses on ensuring that technical elements both on-site and off-site are constructed in a way to optimise your website’s organic performance. Aspects such as security, speed, accessibility to search engine crawlers and coherent information architecture are all conducive to great technical SEO.
Understanding the best way to construct and build out a site can only be achieved by breaking down Google’s process of ranking a site:
Crawling – scanning the website.
Rendering – retrieving the code, running code and processing the content.
Indexing – organising information to be presented to users within search engine results.
Ranking – ordering of information or assets based on relevance to a specific query.
At Siteologists, one of the UK’s leading technical SEO agencies, we break down the way Google analyses a site, understanding the impact that technical SEO has on Google’s ability to crawl, render, index and above all rank a website.