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What Is A Website Migration?

A website migration is a process where a website undergoes large-scale changes. These changes could relate to a number of things such as URLs, structure, content, UX, or platform changes. A website migration can be anything from updating the layout of key web pages to changing the URL structure, or even changing domain names or content management system (CMS).

The are types of migrations that we tend to work on as part of our SEO migration services:

  • Website migrations to new hosting and platforms
  • SEO migrations
  • Domain name migrations

Each type of migration comes with its own set of challenges. Our web development team is well equipped to deal with all of the challenges surrounding all types of migration, giving you complete peace of mind that your site won’t face any set-backs. When you work with Siteologists, you’ll have the support of an experienced team, headed by a dedicated account manager. As your website migration agency, our goal is to make your website migration process as smooth as possible, while keeping you well informed of the progress throughout the process. The end result; a successful website migration.

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The website migration process checklist

As all website migrations pose risks, it’s important to understand the parts that make up the overall process before you begin. Taking steps to safeguard your SEO is key to a successful migration. Post-migration, you don’t want to be in a position where you’re seeing a distinct decline in ranks and overall performance. A drop post-migration can cause lasting effects, so the best course of action is to avoid this from the outset.

Here are some of the key processes that we follow to ensure our website migration services are successful.

  • Thoroughly plan the change(s)
  • Take note of current website performance
  • Ensure you create a back-up of your site


  • Review all URLs and correctly map any redirects
  • Ensure your new site is not initially available to search engines – even when in a staging environmentUpdate both HTML & XML sitemaps (resubmit XML sitemap to Google Search Console upon launch)
  • Ensure tracking is correctly set-up and firing correctly
  • When it’s time, check that your new site is available to google
  • Review server performance
  • Review PageSpeed and Core Web Vital performance
  • Full site audit to identify any new and existing issues

Why use a website migration specialist?


Siteologists can help migrate both simple sites, or those that are more complex.

ecommerce SEO

Our web migration specialists do all they can to make sure your sites commercial performance isn’t just maintained, but excels after the changes.

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To keep your site speed and performance at the top of it’s game post-migration.

Linking Strategy

A website migration specialist will ensure all of the necessary links are pointed to the right areas post-migration.

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Web migration experts will help to ensure all the necessary steps are taken for a smooth transition.

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Our website migration geniuses have vast experience migrating sites of all sizes across a number of industries.

Website Migration FAQs

Do I need website migration services?

In short, no. It’s not compulsory to enlist the help of website migration experts to help with your project. However, our advice would always be to ensure that you have people working on the project who have a plethora of knowledge and experience in professional website migration services. 

For any advice or assistance with your web migration project, then please get in touch with our team and we’ll be more than happy to help.

Will migrating my website affect SEO?

Website migrations often do have an impact on SEO. Due to the large amount of change, any type of website migration poses a risk to SEO. However, if your reasoning for the migration is solid and you take the steps to undergo a successful website migration, it’s likely you’ll see positive SEO gains in the long run.

It’s important to note that after making large website changes, you may see a larger than normal amount of fluctuation in the search engine results.

What are content silos or content hubs?

A content silo is a group of related and relevant content that sits in one distinct section of your site. Content silos are a great way to build out your site structure, while covering subtopics or subcategories as part of the website structure to group content together based on relevant keywords and topics. By covering multiple topics that sit below one core topic, you indicate to both search engines and users that you are a real authority on the matter at hand. When creating content silos, it’s important to remember that internal linking is key.

At Siteologists, when mapping out a website’s architecture, we always look at introducing silos throughout the site, while implementing a robust and comprehensive internal linking strategy.

How long does a website migration take?

The length of time it takes to complete a website migration depends on the scope of work. The more complex the migration and the more changes that need to be made, the longer the migration will typically take.

Our website migration services provide a thorough yet efficient solution, meaning you can get to where you want to go as quickly and safely as possible.

How much does a website migration cost?

Similar to the length of time it takes to complete a website migration, the cost also depends on the complexity of the project.

Our website migration services are priced on a project to project basis. Our team evaluates the scope of work, and presents you with a solution that works for everybody.


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