For many businesses, building local visibility is a key to reaching their target market. Our local SEO services are perfect for any business that is looking to get in front of more people within a certain geographic location. By optimising local listing platforms, building citation, creating locally focused content and ensuring consistency across NAP (Name, Address, Phone) details, our team of local SEO experts can help drive your business forward.
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Local SEO is all about communicating to Google and other search engines the link between your website and a specific geographic location. This means utilising a number of platforms and techniques to establish your local presence. By building and implementing a comprehensive local SEO strategy, you will be more visible in the local search results.
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As a local business trying to rank locally, one of the most important factors is understanding the local landscape and competition. Our local search visibility experts evaluate the search results in your target area and implement local SEO techniques to increase your visibility, traffic and subsequently, commercial performance.
Good technical SEO is a fundamental step to achieving organic search engine growth in the local market.
Boost online and in-store sales from those in your local community.
Our tech SEO website speed optimisations will propel your site up the search results.
Properly implemented internal and external linking strategies are essential to local SEO.
A well-optimised Google Business Profile goes a long way to achieving local SEO results.
Our SEO geniuses are highly skilled at finding opportunities to keep your site site one-step ahead of local competitors.
Local SEO is a facet of search engine optimisation that focuses on improving a businesses standing in the local search results.
Any business that operates with a physical location or serves a certain geographic area can benefit from running an ongoing local SEO campaign. By first understanding the geographical target market, your local SEO strategy can focus on reaching those within that area.
Improving local SEO is all about getting your site’s pages ranking higher in the local search results. There are a number of ways to improve your local SEO; however, the key factors when it comes to gaining better visibility in the search engines results are listed below:
When someone searches for a business or place near their location, they’ll find local results across Google in places like Maps and Search. When evaluating searches, Google takes into consideration the search term and the users location prior to the algorithm presenting the search engine results.
For service based queries and queries that often require a visit to a physical premises, such as ‘dog groomer’, location is a much larger factor in determining which results will be shown to a user. Also, if a user adds a location modifier onto a search term – e.g. ‘local seo agency london’ they are likely to receive different search engine results than if they were to simply search for ‘seo agency’.
For local business queries, Google’s Map Pack is more often than not displayed at the top of the organic search results – reinforcing the importance of ensuring this is well optimised.
Our local SEO services are primarily focused on ensuring your site and other relevant entities (Google Business etc) are optimised and showing for relevant, local search queries.
At Siteologists, our local SEO services are solely geared up to ensure your site structure, on-site content and linking structure allows you to beat out the competition in the SERPs and drive traffic with conversion intent.
According to Hubspot, 46% of all Google searches are looking for local information. This statistic really shows how much importance any local business should put on local SEO. If geographic location plays any part in your business, then the chances are that local SEO services would help you to achieve your digital marketing and local business goals.
While traditional SEO focuses on improving your site’s visibility on a national or global scale, local SEO hones in on local search, targeting searches and users in that area. Although many of the strategies used across both SEO and local SEO are similar, local SEO services pinpoint certain areas of SEO to really move the needle in or or multiple target locations.
Creating and optimising a Google Business profile is one of the most effective ways for a local business to show up in more local searches. Having a well optimised Google Business profile will undoubtedly play a huge role in your local SEO strategy. If done right, your Google Business profile will drive SERP visibility, website traffic, phone calls, and ultimately commercial performance.
In short, yes. You will need backlinks in order for your site to be as successful as possible when it comes to local SEO. Building backlinks from relevant, authoritative, local websites will not only identify to search engines that your site is a reputable resource, but will begin to create a synonymous link between the site’s location page(s) and the geographical area.
