Why is the structure of a website important?

A solid website architecture, or website structure, is critical for a good user-experience. When you structure your website in an intuitive way, it allows users to find the information that is relevant to them, increasing their time on site, knowledge of your offering and ultimately, their chance of converting.

In modern day SEO, your user experience also has a major impact on how Google ranks your site. Your improved UX will mean that users spend more time on your website and click through to your web pages from one another, which are both heavy indicators that your brand creates quality content.


Furthermore, a solid website architecture:

Allows search engines bots to effectively crawl your website
Encourages a deeper site structure, providing more pages and information for your users to visit
Allows you to distribute page authority throughout your site
Strengthens topical authority because of the strong internal linking structure between related or similar topics
Puts converting content and elements in front of users more often

Benefits of great website development


Well structured website architecture is a fundamental step to achieving organic search engine growth.

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Structuring your website in a way that leads customers to more relevant information is an important part of the conversion funnel.

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Ensuring your website operates a top speed is critical to allowing your users to navigate the site architecture.

Linking Strategy

Internal linking plays a critical role in creating a good website architecture. Ensuring all relevant elements of the site are clearly signposted and linked allows users and search engines to find what they need.

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Building a comprehensive site architecture creates steps for users to get to where they need to go on your site.

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Our website architecture geniuses have vast experience building site and content structures to dominate the organic SERPs.

Website Archictecture FAQs

What is website architecture?

Website architecture is the hierarchical structure of your website pages. This structure is reflected through internal linking. Your website’s structure should help users easily find information and help search engine crawlers understand the relationship between different pages.

What is a good website architecture?

Website architecture is all about understanding. It may sound simple, but making things make sense for users and search engines really is the key to creating a good website architecture. Adding layers to your site structure allows you to create an internal linking structure that creates identifying relationships between your content and content topics – we call these content silos.

What are content silos or content hubs?

A content silo is a group of related and relevant content that sits in one distinct section of your site. Content silos are a great way to build out your site structure, while covering subtopics or subcategories as part of the website structure to group content together based on relevant keywords and topics. By covering multiple topics that sit below one core topic, you indicate to both search engines and users that you are a real authority on the matter at hand. When creating content silos, it’s important to remember that internal linking is key.

At Siteologists, when mapping out a website’s architecture, we always look at introducing silos throughout the site, while implementing a robust and comprehensive internal linking strategy.

Does website design impact site structure?

Although you don’t need specific web design elements in order to implement an SEO friendly site structure, it can certainly help. By adding eye catching link throughs and sign-posted users journeys to your sites pages, you can encourage users to keep browsing your content and p[oint them in the direction of other resources that may be relevant to them.

What is a good URL structure?

Best practice when creating a good URL structure is to keep URL strings simple, relevant, compelling, and as accurate as possible. By following this, your URLs will, by proxy, also include some of your target keywords, which is also key to getting both your users and search engines to understand them.

What type of websites can you build?

Whether you’re looking for a simple lead-generation website for your SME or a large eCommerce site for your global brand, we can cater to your needs. All of the sites that we build are optimised for speed, user experience and with technical SEO in mind – giving you a fantastic platform to grow your organic search visibility.

What is page depth?

Page depth refers to the level search engines crawl and index pages within a site. The further down the URL sits within a site structure, the less likely it is that the search engine bots will regularly find and crawl it. As the bots have a more difficult time finding the pages, they tend to view them as less important, meaning they are harder to get ranked in the SERPs.


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