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What is website development?

Web development is the tasks associated with developing websites for hosting on the internet – and in some cases a specific intranet. The web development process can include a number of different disciplines; however, at the root of it is the ability to understand, write and alter coding scripts to achieve your end goal.

In a broader sense, web development encompasses all the actions, updates, and operations required to build, maintain and manage a website to ensure its performance, user experience, and speed are optimal.

Web development plays a vital role in SEO (search engine optimisation), allowing you to create or optimise your website to provide the users with the information they’re looking for. Web development also gives you the opportunity to create an online platform that can be used to drive commercial value.

Our website development services focus on experience and functionality. By moving away from drag and drop website builders and unoptimised templates, we’re able to ensure that your website not only provides all of the functionality that your users need and expect in order to complete an action, while also ensuring the site loads in rapid time.

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Our website development process

When implementing any web changes, it’s important to follow a structured web development process. By splitting your website development and deployment into stages, you can check progress at intervals to ensure that everything is on track.

When you chose Siteologists web development services, no matter the size of the project, our web development team follows our process diligently to ensure successful deployment of the changes.

  • Thorough research and sanity checking of the changes
  • Implement development changes on staging environment
  • Testing within staging environment
  • Create a back-up of current site iteration
  • Deploy development changes to live site
  • Testing on live site

Benefits of great website development


Good website development is a fundamental step to achieving organic search engine growth.

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A great website development agency can play a key role in ensuring users can easily buy, or convert on your site.

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All of our website development processes aim to create clean code bases, improving the speed and performance of your site.

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Well developed websites allow you to link all relevant content together – creating clean and easy ways for your users to find what they’re looking for.

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Solid website development gives you the platform to execute a thorough and well-rounded SEO strategy.

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Our website development geniuses have vast experience working across a number of open source platforms.

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How to find and choose a web development agency

There are multiple ways for you to find web developers to help with your project. As with many things in the digital marketing industry, Google is your friend – so opting for a Google search is always one of the best ways to find web developers. From there, take a look at your shortlisted development agencies websites and run a quick audit of their site in Google PageSpeed Insights – if the site performs well, then you know they know what they’re doing.

The final step is to reach out and have conversations. Our key piece of advice when looking for a web agency is to ensure that you have a good working relationship. A good relationship will ensure that the project runs smoothly and the product delivered is aligned to your wants and needs.

Why use a website development agency?

Web development is a skill that is hard to replicate if you don’t have the technical know how. Using a web development agency gives you access to industry experts who have years of experience when it comes to building, editing and maintaining top-quality websites.

How important is web development in SEO?

Your web developer is absolutely critical when it comes to your SEO. A web developer will allow you to build, amend or maintain your site in accordance with both your goals and Google’s best practice guidelines. As a technical SEO agency and web development specialists, Siteologists are completely in tune to what needs to be done from a development perspective in order to get the most out of your SEO. This can be anything from minimising code to ensure your site hits Google’s Core Web Vital metrics, building bespoke integrations for third-party apps or simply changing page layout to improve your UX.

Is web design included in website development?

Whether the design is included in the web development service depends on the provider. Some web developers offer a full design and development process. Whereas other specific web development companies do not offer design as part of the service.

What is included in web development services?

Our web development services cater to your unique needs. Whether you are looking for small adjustments to some of our key page layouts or a full site rebuild, our team is dedicated to providing exceptional service. So, if you’re looking for the best web development agency on offer, then look no further than Siteologists.

What type of websites can you build?

Whether you’re looking for a simple lead-generation website for your SME or a large eCommerce site for your global brand, we can cater to your needs. All of the sites that we build are optimised for speed, user experience and with technical SEO in mind – giving you a fantastic platform to grow your organic search visibility.

Which CMS’ do you provide web development on?

At Siteologists, we’re experts working with any open source platform, as well as building websites on platforms such as Shopify.


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